The social media analysis offer by Intellexy consists in extracting qualitative and quantitative data from user-generated media to provide insights into the conversation that takes place in user-generated media, be it about brands, companies, issues or people.

UGM Brand Audit
Our analysts will scan the net, analyze relevant content and provide insights on the profile of brands in reports featuring:

•  Key topics discussed in blogs - corporate-related issues, issues related to a specific industry, product reviews, etc.
•  Promoters and detractors - i.e. the people advocating for the brand vs. those who in some way harm its reputation
•  Emotional connectors - trust, love, mistrust, doubt, hate, mockery - as displayed in postings
•  Analysis of the product/service features and the tone of postings (positive, negative, neutral), i.e. an analysis of the attitude displayed in writing about a certain product/service feature
•  Analysis of the product/service features and the emotional connector of postings
  (trust, doubt, mockery), i.e. an analysis of the emotional tinge
  of postings, displayed in writing about a certain product/service feature
•  A benchmarking analysis on all of the above with the client's key competitors

Quite simply - We go beyond the hits, counts and website statistics
to tell our clients what is actually being said about their brands on
the internet.

Here is a case study: