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| UGM Brand Audit |
This service is a breakthough in the field of web content analysis. Unlike similar services from other vendors, Intellexy's analyises are carried out by trained analysts and automation is only partly used for the sourcing of coverage and for the processing of data. This is our way to ensure we get accurate reports, with zero margin for error.
The UGM brand audits offer insight into the online profile of brands as described by the users who post about them - promoters and detractors, drivers/product features by brand, postings' sentiment, etc.. Check out the demo in the case studies section. |
| Competitive positioning |
| We examine the media profile of your organisation and that of your competitors and benchmark your key performance indicators /qualitative impact of coverage, trends in coverage, share of voice, key issues and messages, spokespeople and commentators, publicationas and journalists/ to those of your competitors. |
| Journalist profiling |
| In order to help you better target journalists, we analyze their output and provide profiles featuring issues/companies covered and attitude expressed. |
| Analysis of UGM (user-generated media) |
| Taking into consideration the growing importance of user-generated content (UGC), Intellexy also analyses blogs, forums, message boards, etc. Consumers are increasingly embracing their peers’ voices online and a growing number of them rely on UGC when planning a purchase for example, or choosing a service, and they consider this content more credible than reviews from professionals.
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For new projects, requests or inquiries: inquiries@intellexy.com
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