Weekly Qualitative Analysis
This particular client required analysis of the media coverage in the period immediately prior to its acquisition. The reports feature a more qualitative approach, rather than focusing on measurement, with a table of all analyzed stories, where each article is listed along with its qualitative analysis. |
| Alcan Weekly Analysis_1.pdf |
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User profiling through social media analysis
2009-10-28
Our client commissioned a social media analysis that would help in building a profile of the typical consumer of a specific beer brand as well as in finding ways for tapping into consumer conversations online. Read more » |
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UGM Brand Audit
2008-11-21
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Media Profile
2008-04-07
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