Within the framework of the South East European IPRA Conference, which was held in Sofia on February 13, 2009, Maya Marashlian, managing partner at Intellexy, spoke about social media measurement at one of the four panels of the conference, focusing on planning and evaluation in the digital world.

Our client commissioned a social media analysis that would help in building a profile of the typical consumer of a specific beer brand as well as in finding ways for tapping into consumer conversations online.